I’m a website developer in Jacksonville, FL. I need to comment on my recent experience using a website to make a purchase. I did not design or develop any of the websites in this blog entry. I feel strongly that websites should be designed with YOUR CUSTOMER in mind. If YOUR CUSTOMER doesn’t get what your website is about in a few seconds, they will ‘click away’ and go to your competitor.
Usability for a website means that your customer can actually use your website. Your content must be meaningful, concise and readable. It doesn’t matter how fancy your website is. It doesn’t matter if some “top gun” designer wanted to prove what he can do with your customers computer. None of that is worth a hill of beans if your customer doesn’t get it and goes elsewhere.
A light background with dark letters is easier for your customer to read. Navigation and menus must be easy to understand. Your content must be meaningful, free of jargon and contain your keywords. Keywords are the terms that customers use when searching for your business.
My Quest for a Pizza
I was on my way to a meeting when my client called my cell phone and asked me to pick up a pizza, I pulled into a safe area and started to find a website for a nearby pizza place using my cell phone.
I tried the websites of two of the largest pizza chains. I was looking for the phone number for a nearby store so I could call ahead and pick up the pizza without waiting. One of the websites required a complete address including zip code. I didn’t know the zip code, so I tried the other company’s website. That website did not provide a complete list of their locations. So now I couldn’t make a purchase from either company.
I know what you’re thinking, why didn’t I call 411 and get a phone number? Well, I did not want to spend $2.95 for directory assistance and by now I was not too happy with either pizza company.
So, I looked at the website of a large pizza chain that does carry out only. That website was easy to use. Just 4 clicks and I had the location and phone number. I went there and picked up the pizzas for my meeting.
If you are still with me (and I hope you are), my point follows.
It doesn’t matter whether you sell $5.00 pizzas or $20,000.00 cars, do you want a potential customer clicking away from your website and buying from your competition? You may never get that customer back.
For a FREE consultation, please Contact Me today. Your comments and questions are appreciated.